CRN editors select the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.
Jennifer has been with Carolinas IT for almost two years. In her short tenure with the company, she has been able to offset more than 55% of her department’s budget each year by securing Marketing Development Funds from partners and delivering full-scale marketing campaigns that have generated significant profit for Marketing Campaign opportunities. As a team of one, she is responsible for all Marketing initiatives including planning and executing more than 35 tradeshows and events, creating and sending email campaigns such as the monthly newsletter and client updates, writing blog content, maintaining all social media accounts, and updating the website on a frequent basis. She’s also improved the SEO rankings of more than 50 search terms for company services to produce better leads for the Sales team.
“This accomplished group of leaders is steadily guiding the IT channel into a prosperous new era of services-led business models and deep, strategic partnerships,” said Bob Skelley, CEO of The Channel Company. “CRN’s 2018 Women of the Channel list honors executives who are driving channel progress through a number of achievements—exemplary partner programs, innovative product development and marketing, effective team-building, visionary leadership and accelerated sales growth—as well as advocacy for the next generation of women channel executives.”
Carolinas IT CEO, Mark Cavaliero, commented, “Jennifer is well deserving of this honor; her professionalism and dedication has been instrumental to our success and growth. She exemplifies our core values and has worked tirelessly to create and implement a marketing plan that delivers results.”
“I’m extremely honored to be featured on this list of women who are going above and beyond to make their place in the IT channel,” said Noto. “I am also fortunate that I work for a company that truly values my contributions, provides a healthy work-life balance, and feeds my passion for developing Marketing solutions.”